BUSINESS PLANNING 101
Every business starts with an idea. A good business plan can give you strategic direction, identify and mitigate risk and provide a platform to secure business financing. Gain an understanding of the key components and how each section is connected to tell the story of you and your business idea.
MARKETING & SALES
A marketing plan focusses on getting and keeping customers - it spells out the tools and tactics you'll use to achieve your sales goals by identifying WHAT you sell; HOW you'll sell it; and WHO will buy it. Marketing and sales also involves handling objections and setting targets and goals that measure your efforts.