Have you ever found yourself sitting at your desk, staring at your computer or your phone and wondering what the next step is? Maybe you’ve just started your business and are trying to decide how to best promote yourself or maybe you’ve been around for a while and need to make some changes. Everywhere you look, you are being inundated with information about the latest marketing tool. How do you decide which one is right for you?
What Can You Do?
The best advice I can give you is to keep it simple. Determine who your target audience is and focus your marketing strategy around them. If you are a new business, chances are you don’t have a great deal of money or time to spend on a complicated marketing plan. You can, however, pick a couple of platforms that will bring you the closest to your target audience and focus on them. Having said that, you will want to keep a few things in mind.
Keep things simple. Find ways to streamline your social media posts and take advantage of some free graphic and email programs that are online. If you have success with these programs you can upgrade to paid versions with more features as you grow. Keep your social media and other marketing platforms at a level that you can handle without being overwhelmed. Consistency is more effective than volume, so don’t feel you have to be everywhere right away.
We Are Here
Chances are you started your business because you love what you do. By keeping things simple, you can continue to enjoy your work and not get bogged with tasks that leave you feeling tired and drained of energy. If you would like a one on one consultation with any of us at The Small Business Centre, visit our website at www.thesmallbusinesscentre.ca and book your appointment now. We would be more than happy to help you keep it simple!
*Brenda’s passion is seeing people achieve greatness. With a background of over 30 years working in sales and customer service and holding the position of Sales Coordinator for a national company, supporting sales reps from Newfoundland to British Columbia. Brenda has honed her skills as a communicator. As a Wordsmith and small business owner herself, she understands the challenges and triumphs that small businesses face. She is an expert at getting people motivated and believing in themselves. Brenda works both one-on-one with clients as well as in workshops to help them with social media and marketing. She is a public speaker and active member of the community, hosting a variety of events. Brenda’s philosophy is let’s work and rise together! You can reach out to Brenda by emailing brenda@thesmallbusinesscentre.ca www.thesmallbusinesscentre.ca